Where's The Beef?!

It's comin'. It's comin'. But not on a platter.

Do you remember that slogan? Clara Peller was the cute little ol' lady who shouted it at all of us back in the late 1980's. What a massive ad campaign THAT was. And....it worked. 

At Wendy's, sales jumped 31% to $945 million in 1985 worldwide. Wendy's senior vice president for communications, Denny Lynch, stated at the time that "with Clara we accomplished as much in five weeks as we did in 14½ years."  (Taken from Wikipedia.)

Just as a great ad campaign boosts sales, great movies boost... ah... well... what do great movies boost? There are many answers to that question and I suppose it really depends on the person watching the movie. But regardless of your answer, there is absolutely no doubt that movies and the celebrities that are in them have a huge effect on the lives of people all around the world. And this is exactly why I will never give up on my mission to find the right people to remake my indie movie.

I was thrilled a few weeks ago when I discovered that we have officially been seen all over the world: in every country...196 total, and I wouldn't doubt if there are even more. It's just that 196 is the magic number the United Nations agree is the number of countries on the planet. There are many websites where you can get the movie downloaded for free and when I check on them now and then, it's really cool to see how many people at any given time are getting the movie. It makes me realize how popular the remake will be when it happens. That is, if it's made with the same element that draws people in now. I believe that will happen, and I am not giving up!

So what did I mean by "but not on a platter"? I can't really waitress any more, but am still in the food biz--that is when you consider hauling cattle to be an integral part of the process: albeit not the most pleasant part. I love the driving... I just don't look them in the eye when I drop them off. I do try to give them a comfortable final ride and watched the Temple Grandin movie because I believe in treating animals with respect regardless of their role in my life.

What does this have to do with my movie? Well, given the fact that it takes almost 2000 gallons of water to produce merely 1/2 pound of beef, and there have been unprecedented droughts in some of the beef producing states, maybe we need to take a closer look at how we act concerning our water. If we don't make changes to our behavior, we are in big trouble. My mission is to find the right people to remake my restaurant love story movie and use it to bring awareness and funds to the serious water situation. Water and restaurants are related in more ways than the obvious one and I won't quit trying until I find the right people.

Where's the beef? Hopefully, still on its way........